Recent Consultations

Car Rental Business

A car rental business wanted more profit without spending any money. This was a simple case of business optimisation.

I had to find out how often their customers hired cars, why they hired, how long they hired for and how much they spent and what the profit was per hire and day.

1. I strategically created special offers which drive customers to hire cars for longer.

2. I found out why people hired and stimulated response by changing the advertising to reflect that.

3. I created a Car-Club which rewarded hirers for bring the car back clean and encouraged them to hire more often by giving larger discounts to the careful drivers who looked after the cars.